Lobel’s of New York

For world-renowned butcher shop Lobel’s of New York, any loss of connectivity can mean missing out on thousands of dollars in mail order business. Thanks to FrontierUS partner BerkmanTech, though, Lobel’s owners can rest easy knowing that Peplink’s hot failover will keep them connected—even through a natural disaster.

Success Factors

Reliable, persistent voice support

In order to provide prompt, high-quality service to a customer base that expects the best, VOIP phone calls must be uninterrupted.

Always-on internet

Like so many modern businesses, Lobel’s depends on internet connectivity for a number of mission-critical operations, including online ordering and credit card processing.

Multi-WAN technology

With hard winters and exposure to hurricanes, it’s essential that any solution have multiple WAN connections. Peplink SpeedFusion technology ensures unbreakable connectivity with session-persistent Hot Failover and Bandwidth Bonding.

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A Need for Truly Unbreakable VoIP

In business since 1840, Lobel’s of New York is one of the most respected butcher shops in the world. With an upscale clientele that includes business luminaries, world leaders, and entertainment stars, their products are prized by in-the-know food aficionados.

Now serving customers worldwide via online and phone ordering, it’s common for Lobel’s to receive more than 100 orders via their VOIP phone system before 10 AM. Any loss of connectivity can mean missing out on hundreds of orders—and thousands of dollars in revenue.

Peace of Mind with Multi-WAN

Because they know that they can’t compromise on connectivity, Lobel’s of New York works with BerkmanTech, a FrontierUS Partner focused on providing networking solutions to small businesses. Early on in their working relationship, BerkmanTech president Lucas Kane deployed a multi-WAN Peplink router with a fiber primary connection and cable backup connection.

“By utilizing multiple internet connections from different providers, we can provide the best uptime for critical business systems,” Kane said. “This is more reliable than a dedicated data circuit, and at a much lower cost, which our small business customers definitely appreciate.”

FrontierUS Channel Development Manager Jon Grote agrees. “This is the perfect solution for any small business that desires multi-WAN capabilities, built-in Wi-Fi, and the ability to truly assign types of internet traffic to the desired WAN connection,” Grote said. “This Peplink solution is easy to set up  and does its job.”

The Threat of Natural Disaster

Though Lobel’s of New York had enjoyed excellent connectivity with their initial connectivity solution, when a hurricane hit their city, they began looking for ways to make their network even more resilient. One of the shop’s owners lost his home connection, and with much of the city struggling with connectivity, the team decided to take any steps they could to ensure that they’d stay connected, even through future hurricanes.

Looking for ways to reinforce the strong connection already provided by their Peplink products, Lobel’s again reached out to BerkmanTech. Kane suggested the addition of an cellular WAN to the mix, provided by a Peplink MAX BR1 Mini cellular router.

“Hurricane Isais caused us to realize that dual-landline internet connections can’t guarantee uptime in the event of a major disaster,” said Kane. “That’s why we began offering LTE data as an option for failover, using Peplink devices to handle the multiple WANs. The third connection gives you peace of mind knowing that your business can stay online even through the worst of possibilities.”

Now running with two backups, Lobel’s connection is nearly unbreakable. Thanks to Peplink, they know they’ll be able to provide outstanding customer service — even under the most difficult of circumstances.